Copy Writer & Digital Marketer


Working within an established and growing creative team you will be responsible for writing copy to go on the Crane website and all social media feeds. You will write in a soft-sell style that promotes the quality of the products and considers SEO and keywords.


Role and Responsibilities:


  • Routinely liaise with your manager for content updates, and ensure copy has seasonal appeal and is on brand for our typical customer.
  • Keep a social media content calendar, delivering commercial messages in a soft-sell style.
  • Ensure the consistent delivery of content across all digital channels / Social media including Twitter, Facebook, Instagram and Blogs.
  • Work with your manager to prepare content for CRM, coordinate seasonal content news on a regular basis, and content updates for the website.
  • Work with your manager to research and create content and copy to digitally advertise the brand ensuring it is relevant, accurate, and reflective and gives an integrated and clear customer message.
  • Ensure knowledge of SEO practices and digital tracking tools, such as Google Analytics, are fully utilised and monitored to keep track of any changes or developing trends.
  • Ensure all online content reflects best practice in terms of navigation, accessibility and usability.
  • Have a creative input in improving the look and usability of the website.
  • Work with affiliates with the view of link building.
  • Edit photos to make sure all photos on the website are presented in an appealing manner. Be keen to develop Photoshop skills in terms of creating posters for internal office use, and marketing imagery.
  • Work with other members of the marketing team to develop a pool of lifestyle and internal images of Crane buildings by organising on-site photoshoots.

Preferred Skills


  • A passionate and creative writer with a love of delivering exciting copy
  • Excellent communication skills, written and spoken
  • An interest in photography
  • Excellent proofreading and editing skills
  • Have a creative eye and a strong attention to detail
  • Knowledge of, or a keen interest in digital marketing
  • Hard working and committed, and able to produce good quality content
  • A levels, preferably in English, grades A*-C
  • Experience of using Adobe Photoshop, or any other imaging software
  • Proficient in the use of Microsoft Office
  • Knowledge of SEO and Google Adwords, Analytics, PPC and HTML preferable 

Remuneration


  • Basic salary relative to experience
  • Excellent staff facilities including fresh fruit available daily
  • Contributory pension scheme
  • 28 days annual holiday including Bank Holidays

QUALIFICATIONS AND EDUCATION REQUIREMENTS


  • A levels, preferably in English, grades A*-C
  • Experience of using Adobe Photoshop, or any other imaging software
  • Proficient in the use of Microsoft Office
  • Knowledge of SEO and Google Adwords, Analytics, PPC and HTML preferable 



WRITING ASSIGNMENT


As part of the application process, we would like you to submit a piece of writing to demonstrate your creative writing skills and content marketing skills.


Could you please write a short article or blog entry, as well as a tweet and Facebook post on something relevant for Crane Garden Buildings.


Salary: £18,000-£22,000