Current Job Vacancies

Performance Marketing Specialist

The Role:

This role is responsible for managing and developing Crane Garden Buildings data analytics and insight. You will use the extensive data pool available to generate reporting, insights and actionable recommendations based on your continuous findings. The aim is to use data analytics to grow leads and sales for Crane across all product lines. 

 The role requires a hands-on team approach whilst also operating at a strategic level for the long-term development of the website and brand, working closely with the Head of Marketing and other members of the team.

Key Responsibilities:

• Design, collate and interpret performance reports, continually improving depth of insight and intelligence to grow the business.
  
• Manage the Crane PPC account, undertaking daily budget and performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic)
  
• Responsible for reviewing marketing channel and sales conversion performance by customer type, product, seasonality, lead and cost dynamics adjusting as appropriate to meet targets and maximise ROI.
  
• Provide daily, weekly and monthly updates for the marketing team and senior stakeholders and ad hoc reporting or insights as and when required.
  
• Monitor the marketing budget to ensure all expenditure is accounted for and within budget parameters, working alongside the Finance team.
  
• Support the marketing performance forecasting process by preparing data based on historic performance and future ambitions. Recommends targets to be set for the PPC channel and support the formulation of SEO and paid social targets.
  
• Find correlations, trends and insights based on a wide range of data sources using the in-house Crane system called Athena, Google Analytics and other digital tools (e.g. Screaming Frog, SE Ranking).
  
• Report on aspects of on-site performance e.g. clicks, customer journeys, touchpoints, calls to action, use of mobile vs. desktop, search engine usage, page impressions, conversion rates, A/B testing, CRO improvements etc., working alongside the web development agency.
  
• Support the marketing team, responding to ad hoc data queries across the marketing remit.
  

Rewards & Benefits: 

• Salary up to £28,000
• Excellent staff facilities with breakfast and fresh fruit provided daily
• 22 days annual holiday (plus bank holidays)
• Medical health shield payment scheme
• Death in service cover
• Opportunity to use the company holiday home

Working week is 40 hours 8:30 - 17:00

Salary: £28,000

Sales Designer - Burford

We are recruiting a sales Designer for our show site at The Burford Garden Centre.

As a confident and outgoing person, you will use your consultative and creative expertise to guide customers through the selection and purchase process. Utilising the full training that you will be given you will help clients realise their vision of the ultimate garden room offering a range of bespoke features and colours that best compliments their outdoor space. 

We are looking for people who share a passion for delivering a customer experience and a quality product that exceeds expectation.

Key Responsibilities:

• Engage and inspire the customer, promoting our products and advising in the selection of the best garden building for their needs
• Produce accurate quotations in line with customer requirements and present terms of agreement and close sales
• Promote the business ensuring all sales opportunities are followed up
• Conduct visits at the customers property to measure and qualify the suitability of products
• Respond to incoming email and phone enquiries from new and existing customers
• Ensure all sales are recorded and order information entered on to the company CRM system
• Represent the company at trade exhibitions, events and shows
• Advise on forthcoming product developments and discuss special promotions where appropriate
• Review your own sales performance, aiming to exceed targets

Required Skills:

• Experience of delivering a face to face consultative sales approach
• Sales & Service driven, with a creative and inspiring personality
• Able to discover and overcome objections and close sales
• Highly organised with and eye for detail
• Experience using a CRM system would be an advantage but not essential as full training will be given

Rewards & Benefits:

• Salary £30,200
• Quarterly bonuses up to £8000 per year for achieving bonus 
• End of year bonus of £2000 for achieving annual target
• Commission paid on every sale
• 28 days holiday including bank holidays, increasing with length of service
• Health Shield payment scheme
• Death in service benefit (twice annual salary)
• Sick pay after qualifying period 
• Onsite parking
• Contributory Pension scheme

The working pattern is 40hrs per week on a 2 week rota with alternate weekends.

Being fully mobile and having your own vehicle is essential for this role as you may be required to conduct site visits.

As this role involves working with the public a DBS check will be conducted prior to appointment.

Salary: £30,200 plus bonuses & Commission