National Sales Manager


Reporting directly to the CEO and as part of the Senior Management Team, the role of National Sales Manager will oversee every aspect of our retail sales operation ensuring we have a passionate and motivated sales team, retail sites that exemplify the quality of our offering and that sales targets are consistently achieved.


CGB is characterised by its values of Passion, Respect, Good Citizenship and Sustainability and the National Sales Manager will be committed to our mission and through the recruitment, training and coaching of our sales teams, ensure that the customer experience reflects these values and exceptional service.


 Main duties of the National Sales Manager role:


  • Responsible for overseeing the running of our sales teams and company’s show sites across the UK.
  • Develop a national sales plan based upon the targets outlined in the company’s strategic plan.
  • Manage and motivate the sales team helping them to maximise their own potential whilst driving sales that achieve company targets. 
  • Maintain continuous contact with individuals and show sites through regular conference calls, quote reviews, and sales webinars/training sessions.
  • Monitoring sales performance KPI’s ensuring we understand and react to any variances to plan.
  • Frequent visits to each show site to support the local sales teams and build relationships with management at our partner Garden Centres.
  • Ensuring adherence to company operating procedures (COPs) that cover, amongst other things, best practice, company processes, health and safety etc. Developing and implementing new COPs that respond to changes in the retail environment.
  • Work closely with Marketing and Business Development ensuring the voice of the customer is heard within the organisation.
  • Act as the prime management contact between sales and other areas of the business thereby establishing excellent collegiate relationships.
  • Assist in ensuring that the national show sites reflect the company’s position as the UK’s leading supplier of high-quality handmade timber buildings.

Required Skills & Experience:


  • A knowledge and understanding of managing multisite retail sales environments.
  • Proven sales management experience in a successful results driven culture.
  • Outstanding communication and influencing skills.
  • A passion for people and the ability to motivate remote teams.
  • High levels of empathy combined with listening skills gained in a consultative selling environment
  • A team player with a willingness to work in conjunction with other departments of the business.
  • Strong planning and organisational skills.
  • Flexibility, as the role involves travel, regular overnight stays, occasional weekend working and site cover.

Rewards & Benefits:


  • Competitive salary relevant to experience
  • Bonus scheme linked to performance
  • Car Allowance
  • The opportunity to work for a company that is driven by it values and recognises that its people play a crucial role in its success

Salary: relevant to experience