Head of Marketing

The role operates both as a commercial, digital performance leader and budget holder for all aspects of marketing within the business. This role reports directly into the CEO and will lead a marketing team accountable for working alongside Sales and other departments to deliver the marketing strategy.  


Key responsibilities:


  • Devise and implement the marketing plan, ensuring that it is delivered
  • Prepare and monitor the marketing budget, managing spend efficiently and expediently against all channels to deliver performance. 
  • Pro-actively enhance, modify or re-calibrate the marketing plan, depending on results and outcomes.
  • Ensure the team achieves annual targets for website traffic and conversion by setting performance numbers, monitoring and objective setting.
  • Organise team’s project priorities and collaborate to plan projects. Provide regular 1:1s, team meetings, workshops and performance reviews, to build and enhance the expertise within the marketing team. Seek learning opportunities for the team – provide coaching and mentoring.
  • Liaise with, manage, and maximise the performance of the agencies or support consultants that the team works with across SEO, PPC and paid media, PR, show centre collateral, sales material design and web development.
  • Produce effective briefs for agencies and suppliers to support activities. Build and develop good relationships with suppliers – digital channel suppliers, marketing freelancers, copywriters, agencies and printers. Maximise the support of the external Strategic Marketing resource through engagement, preparation and agenda-setting. Support the negotiation of fees and achieve monitored value for money, expertise, coaching and strategic support from all suppliers
  • Demonstrate a keen commercial understanding of, and ability to report on marketing performance in terms of leads, quotes, conversions, sales value, acquisition costs and channel dynamics
  • Collaborate with the sales teams and other departments to co-ordinate effective initiatives.
  • Perform daily/weekly/monthly data-driven evaluation of marketing campaigns and devise improvement actions fitting within budgetary constraints.

Required Skills & Experience:


  • Between 3-5 years’ experience across digital and offline marketing channels
  •  An understanding of a luxury B2C product across its integrated channels
  • Analytical knowledge to help understand market and website trends and how to create insight and actions resulting from data
  • A creative eye and understanding of luxury brands to help promote the brand with strong design and presentation across the website, social platforms, advertising etc. looking its best.
  • Have a considered approach to everyone’s opinions – stakeholders, members of your team, and agencies.
  • Excellent communication and decision-making skills
  • Familiarity with social media development strategies and online content marketing
  • An exceptional level of attention to detail and excellent organisational skills
  • Strong skills in copywriting and producing content
  • CIM or equivalent marketing qualification
  • Graduate level with strong communication skills
  • Ideally Google certified

If you are looking for a new challenge in 2025 and want the opportunity to join a successful and growing local business, apply today.

Salary: Relevant to experience

Apply Now
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